Does a photo filter ‘enhance’ a photo? Is it more ‘real’? Why are some photos more interesting than others?. A straight camera shot – not cropped, not ‘enhanced’, isn’t that the most real? After working with the 230 filters in Rift-Effex 2.3, I’ve started to understand that the term ‘filter’ is perfect for the artistic…

The sense of beauty is a perception of our minds. Is there inherent beauty in nature?.. I don’t think so.. It is the process of perceiving that is the magic and photos (some) have a magic. The photo has captured an instant that we perceive in so many different ways. The filters of Rift-Effex will…

Rift-Effex 2.2 is now on the Apple App Store for both iPad & iPhone. Cool new features include ‘Sequenced Filter‘, a new Transition Filter. Rift-Effex, unlike most photo editing apps, fully supports transition which provides a moving continual display. Sequenced Filter provides a remarkable view of aspects of your images that are brought out by…